Director & Founder

Alexandra Stutcinskas is the founder and director of By Alexandra UK, a leading beauty salon and training academy based in Stoke-on-Trent. With over 8 years of experience as an expert lash technician, Alexandra has built a strong reputation in the beauty industry for her precision, artistry, and passion for empowering others.


Her journey began as a self-taught lash artist, and through dedication and innovation, she has grown By Alexandra UK into a thriving beauty hub and educational platform. As an experienced beauty educator, Alexandra has successfully trained and mentored numerous students across the UK, helping them launch and grow their own beauty careers.

  • HALEEMAH'S EXPERIENCE

    I attended a 1-1 lash course with byalexandrauk in early September, and it was amazing! The day was well-organized, starting with theory in the morning and hands-on practice afterward. Alexandra answered all my questions and was friendly and supportive. I've done other courses, some even more expensive, but this one was truly one of the best and worth every penny. I also loved the ongoing support—she added me to a group chat where I can still ask questions and get help. Highly recommend!

  • DAISY'S WORDS...

    Came to alex for an eyelash extension course, she was very thorough with absolutely everything, made me feel comfortable and confident to start doing lashes. Would definitely recommend starting your lash journey here! She is so lovely and helps you a lot after you leave the salon with any questions.

  • WHAT GEORGIA THINKS...

    Alex and the team always make me feel so welcomed. Very skilled and talented team, my favourite part of my week is visiting this beautiful salon.