
UNLEASH YOUR BEAUTY POTENTIAL
At By Alexandra UK, our passion lies in beauty, and we aim to help you discover your full beauty potential. Whether it's through your next beauty appointment or enrolling in our accredited training courses, you are just one click away from your very own beauty journey.

BEAUTY STUDIO
Are you looking to have a glow up? YES? AMAZING! Our beauty studio based in the heart of Stoke-On-Trent is your very own beauty haven. We have a variety of services from lashes & brow nail treatments, tattoos, and much more!

TRAINING ACADEMY
Are you ready to step into the role of a successful entrepreneur and create your own beauty empire? Our accredited training course will set you on the right track to start your own journey towards success.

PRODUCTS
Explore our fantastic range of products, including training courses, salon accessories, and beauty products.

SALON BLOG
Keep up to date with all the fabulous thing going on in our salon such as new service, promotions and giveaways - you don't want to miss this!

SALON SAVIORS
Chic bed covers to keep your beauty beds clean and fresh. Handmade in the UK & curated by a beauty specialist.
TESTIMONIALS
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HALEEMAH'S EXPERIENCE
I attended a 1-1 lash course with byalexandrauk in early September, and it was amazing! The day was well-organized, starting with theory in the morning and hands-on practice afterward. Alexandra answered all my questions and was friendly and supportive. I've done other courses, some even more expensive, but this one was truly one of the best and worth every penny. I also loved the ongoing support—she added me to a group chat where I can still ask questions and get help. Highly recommend!
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DAISY'S WORDS...
Came to alex for an eyelash extension course, she was very thorough with absolutely everything, made me feel comfortable and confident to start doing lashes. Would definitely recommend starting your lash journey here! She is so lovely and helps you a lot after you leave the salon with any questions.
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WHAT GEORGIA THINKS...
Alex and the team always make me feel so welcomed. Very skilled and talented team, my favourite part of my week is visiting this beautiful salon.
Our Best Sellers
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1 Day Group Beginners Lash Course
Regular price From £150.00 GBPRegular priceUnit price / per -
1-2-1 Private Beginners Lash Course
Regular price From £250.00 GBPRegular priceUnit price / per -
Clear PVC Salon Bed Cover
Regular price £55.00 GBPRegular priceUnit price / per